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Every once in a while, a product comes along that’s objectively worse than the competition. Maybe it’s buggy, or expensive, or too early, or diffuse. Yet people still want to use it. What is it that makes people gravitate toward—and even root for—a problematic product? It’s all part of the ephemeral secret sauce known as product zeitgeist fit.
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Sign up for our newsletter and we’ll email you a PDF of the deck that accompanies D'Arcy Coolican's Summit talk "The Allure of Product Zeitgeist Fit".
By signing up, you'll get occasional emails from a16z featuring our very best articles, podcast episodes, and videos from our community of innovators, thinkers, and entrepreneurs. We promise we won't spam you and you can unsubscribe anytime.
